Our Story

How It Began

It all started when our parenting journey began six years ago. The journey full of unconditional love, cuddles, mess, precious moments and lots of diapers changes. 

What We Believe In

We truly believe that the most valuable possessions in our lives are our memories. So we are on a journey to give all parents the ability to create and collect as many precious, exciting, heartwarming, quiet, silly, bonding and touching moments and memories. And diaper changes are no exception!

Where We Are Based

We are a family-owned startup from Canada.